Things To Know

Easy Details about SF weekly

All right, you've got a name and a website. What's next? Find out what you are going to include by working out an editorial outline in the first issue. In fact, just write out what you want to feature, how many pages you want to devote to each item, and how many advertising pages you want to stash away (this depends on how many advertisements you sell for the first issue). How many pages do you have for your magazine? Here, two variables are in play. One is the expense of printing the magazine since it obviously costs more to print a larger magazine, the second is how much editorial will you produce or do you want? Your first go around doesn't need a 100-page book, but based on what your rivals are doing, aim for around 50 pages for a local or lifestyle magazine and 90 + for a magazine you intend to sell on national news stands. 

You do not need an army of 'journalists' to publish the first issue, contrary to common opinion. I have created content on my own or with the aid of just a handful of people for hundreds of magazines, it's not so hard. Start your editorial outline with item number one. First, write your text and follow basic editorial writing guidelines (Google searches for loads of help). Have friends read and get an honest opinion of the edition. Did you lose the attention of your readers at some point? Are your facts accurate? Have you got any typos?

A image is worth literally a thousand words. Individuals like images, huge, colourful images and lots of them. Decide how many photographs you need for the piece and whether you can take the pictures yourself or not or whether you need to purchase them / licence them from a stock photo service. Go out and start snapping so you can take them yourself. Take and take plenty of simple, in-focus photos.